Privacy Policy 77fb –
Personal Data Protection for Malaysia Players

1 Introduction

Welcome to the 77fb Privacy Policy. This document is a written agreement between you as a registered player or visitor to our platform, and 77fb as the responsible data controller. We understand that entrusting a platform with your personal information is not something to be taken lightly, and we are fully committed to honoring that trust.

This Privacy Policy applies to all your interactions with the 77fb platform — whether through the main website, mobile app, customer support channels, promotional campaigns or any other official communication channels. By using the 77fb platform, you confirm that you have read, understood and agreed to all provisions of this Privacy Policy.

If you have any questions about how we handle your personal data, our Data Protection Officer team is ready to assist — contact details are available at the end of this document.

2 Data We Collect

77fb collects various types of personal data depending on the nature of your interaction with our platform. We only collect data that is strictly necessary for the stated purposes, in line with the data minimisation principle under PDPA 2010.

In addition to data you provide directly, we also collect data automatically through cookies, tracking pixels, and similar technologies as you browse the 77fb platform. This information helps us understand usage patterns and improve the overall player experience.

3 How We Use Your Data

77fb uses collected personal data for lawful and transparent purposes. Every use of your data has a clear legal basis and will not exceed the scope stated in this Privacy Policy.

• Account Management: Creating, verifying, and maintaining your player account; processing deposits and withdrawals; sending account security notices.
• Legal Compliance: Carrying out KYC (Know Your Customer) procedures, complying with AML (Anti-Money Laundering) requirements, and reporting suspicious activities to the relevant authorities in accordance with applicable law.
• Platform Improvement: Analysing usage patterns to improve platform features, resolve technical issues, and develop better new products and services.
• Service Communications: Sending important updates regarding your account, changes to terms, security notices, and information related to the services you use.
• Consent-Based Marketing: Sending promotional offers, exclusive bonuses, and the latest updates on new games — only to players who have given explicit consent to receive marketing communications.
• Responsible Gaming: Monitoring gameplay patterns to identify signs of problem gambling and offering appropriate assistance to players who may need it.
• Fraud Prevention: Detecting and investigating suspicious activity, including attempted multi-account creation and bonus fraud.

4 Legal Basis for Data Processing

Under Malaysia's PDPA 2010, every processing of personal data must have a valid legal basis. 77fb relies on the following bases depending on the type of processing involved:

• Contract Performance: Processing required to fulfil the membership agreement between you and 77fb — including processing financial transactions and providing gaming services.
• Legal Obligation: Processing required to ensure 77fb's compliance with applicable Malaysian law, including AML, KYC, and financial reporting requirements.
• Legitimate Interests: Processing for the purposes of platform security, fraud prevention, internal business analytics, and product improvement — provided these interests do not override your fundamental rights.
• Consent: Processing for marketing purposes, promotional communications, and the use of non-essential cookies — for which we request your explicit consent, which may be withdrawn at any time.

5 Data Sharing with Third Parties

77fb does not sell or rent your personal data to any third party. However, there are limited situations where we need to share certain information with selected parties in order to deliver the best service to you:

• Payment Providers: Transaction information is shared with payment processors such as FPX, DuitNow, Touch 'n Go and Boost solely to process your deposits and withdrawals.
• Game Providers: Minimum technical data required is shared with third-party game providers to ensure smooth game functionality and accurate recording of wins.
• KYC Services: Identity information is shared with trusted third-party identity verification service providers solely for the purpose of verifying the authenticity of your documents.
• Government Authorities: 77fb will disclose required information to law enforcement agencies or government authorities when required to do so under Malaysian law, including financial crime investigations.
• Technical Infrastructure Providers: The cloud and hosting service providers we use may process your data as part of providing technical infrastructure — all such providers are bound by strict data processing agreements.

All third parties that receive personal data from 77fb are bound by strict confidentiality agreements and are required to protect that information to a standard equal to or higher than our own.

6 Cookies and Tracking Technologies

The 77fb platform uses cookies and similar tracking technologies to enhance your experience, analyze platform usage, and deliver relevant content. The following are the types of cookies we use:

• Essential Cookies: Required for core platform functions such as login session management, security and language preferences. These cookies cannot be disabled without affecting platform usability.
• Analytics Cookies: Helping us understand how players interact with the platform — which pages are visited most, how long players spend on a page, and where they encounter difficulties.
• Functional Cookies: Saving your preferences such as preferred language, display settings, and favourite game selections to ensure a more personalised experience every time you log in.
• Marketing Cookies: Used only with your consent to deliver advertisements and promotions relevant to your interests — including on third-party platforms you visit.

You can manage your cookie preferences through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the 77fb platform.

7 Data Security

77fb continuously invests in high-grade security infrastructure to ensure your personal data remains safe at all times. The technical and organisational security measures we implement include:

• 256-bit SSL/TLS encryption for all data in transit between your device and our servers.
• Sensitive data stored in databases is encrypted using AES-256 standards.
• Role-based access control (RBAC) ensuring only authorised staff can access players' personal data.
• Round-the-clock 24/7 security monitoring by our in-house cybersecurity team.
• Regular security audits by independent third parties to identify and address potential vulnerabilities.
• A comprehensive incident response plan to address any security breaches swiftly and effectively.
• Mandatory security training for all 77fb staff who handle players' personal data.

8 International Data Transfers

In the context of global online gaming platform operations, some of your personal data may be transferred to and processed outside Malaysia — particularly in the context of cloud data storage and integration with international game providers.

When your personal data is transferred outside Malaysia, 77fb ensures that adequate and equivalent protections exist through the following mechanisms:

• Standard data transfer agreements binding data recipients to protection obligations equivalent to Malaysia's PDPA 2010.
• Transfers only to countries or regions with a recognised data protection framework.
• Standard contractual clauses approved by the relevant data protection authority.

If you would like more information about international data transfers related to your account, or a copy of the applicable transfer agreements, please contact our Data Protection Officer.

9 Your Rights Under PDPA 2010

As a 77fb player, you have several important rights regarding your personal data under Malaysia's Personal Data Protection Act 2010. We respect and facilitate the exercise of all these rights:

To exercise any of the above rights, please contact our Data Protection Officer via email [email protected]. We will respond to your request within 30 business days. In complex cases, this period may be extended to 60 days — and we will notify you if this occurs.

10 Data Retention Period

77fb does not retain your personal data longer than necessary for the purpose of its collection or as required by law. The following is a general guide to our data retention periods:

• Active Account Data: Retained for the duration your account is active and for 7 years after account closure to meet AML compliance and audit requirements.
• Financial Transaction Records: Retained for a minimum of 7 years in accordance with Malaysian financial legal requirements.
• Technical Log Data: Retained for 12 months for security purposes, platform troubleshooting and performance analysis.
• Support Communication Records: Retained for 3 years to allow historical reference of interactions and service improvements.
• Analytics Cookie Data: Retained for a maximum of 13 months from the date of collection.

Once the applicable retention period has expired, your data will be securely deleted or anonymized so it can no longer be linked to your identity. The deletion process is carried out using methods that ensure data cannot be recovered.

11 Children's Privacy

The 77fb platform is an online gaming service exclusively for individuals aged 18 years and above. We do not knowingly collect any personal data from individuals under the age of 18.

If we discover or are made aware that personal data of a child has been collected without our knowledge, we will take immediate steps to delete that data and close the account in question. If you believe a minor has registered an account on our platform, please contact us immediately.

12 Contact Us

For any inquiries, requests, or complaints regarding this Privacy Policy or how 77fb handles your personal data, please contact our Data Protection Officer through the following channels:

• Data Protection Email: [email protected]
• Live Chat: Available at the bottom corner of the platform — response within less than 2 minutes.
• Service Hours: 24 hours a day, 7 days a week in Bahasa Malaysia and English.

For more information about your rights and responsibilities as a player, please visit the Terms and Conditions and Responsible Gaming us. If you are not satisfied with our response, you also have the right to lodge a complaint with the Department of Personal Data Protection Malaysia.